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List of companies whose public stock movements impacted employee behavior
  1. Facebook
    Via Business Insider - Aug 2012

    Facebook is finally acknowledging that its employees may be just a little bit concerned about the company's plummeting stock.

    According to The Wall Street Journal, Facebook CEO and cofounder Mark Zuckerberg admitted that the stock's decline is "painful" to watch for some employees during a company-wide meeting earlier this month.

    The meeting itself was reportedly part of a larger initiative to boost company morale. Zuckerberg had previously avoided talking about the stock with employees, preferring that everyone stay focused on their work, but in recent weeks, Facebook's senior management started worrying that the stock's poor performance might hurt employee performance.


    Via Bloomberg - Sep 2012

    He also said the stock price—a gut-wrenching 50 percent drop since the IPO—“doesn’t help” with employee morale. He noted, though, that “Facebook has not been uncontroversial in the past. It’s not like this is the first up and down we’ve had.” And he implied that the company would likely be furnishing employees with additional equity to compensate for the decreased value of their shares. “I think it’s a great time for people to join and a great time for people to stay and double down,” he said.


  2. Google

    Generally speaking, technology companies retain their best employees with equity compensation more so than with salary. And when that equity compensation – stock options and/or equity grants (usually restricted stock units) – stops paying out, the best employees (especially engineers) often start looking elsewhere.

    One way of judging this to look at when Google’s stock stopped paying off for new employees. For the sake of argument, let’s say that’s when the company’s share price stopped appreciating in a meaningful way. You can see that for over a year now – the longest time in Google public history – it’s stock has flat-lined, after more than a decade of producing huge gains for employees.

    Fox Business - Jan 2015


    Google certainly has an incentive to do something, if for no other reason than to keep its 53,600 workers happy. Company stock is part of their pay package, so employee morale could suffer if Google's stock remains in a funk.

    "Share price does matter," Patrick Pichette, Google's chief financial officer, said in a Thursday conference call. "It matters to our board. It matters to all of us


  3. Amazon
    From Nomura - Nov 2014:

    No Amazon employee receives more than $160K in annual cash compensation; any remuneration above that level is paid in company stock. Therefore, because continued weak stock-price performance could hurt employee morale and retention, and hinder the ability for to attract industry-leading talent, it follows that management would not view stock weakness lightly.
  4. Apple
    June 2013:

    “Trip Chowdhry, an analyst at Global Equities Research, also said Apple Inc. employees are expressing concern about the company’s direction and are leaving to work for rivals such as Google Inc. and Facebook Inc.,” O’Brien reports. “‘Lower Stock price is causing Apple to continue to lose employees to Google, LinkedIn. FaceBook and HP,’ he wrote. ‘Employee morale at Apple is low.'”
  5. LinkedIn
    March 2016


    "Jeff decided to ask the Compensation Committee to forego his annual equity grant, and to instead put those shares back in the pool for LinkedIn employees," Joe Roualdes, a spokesperson for LinkedIn, said in a statement provided to Mashable.

    The decision comes nearly a month after LinkedIn released a disappointing holiday quarter earnings report, which prompted skittish investors to abandon the stock, effectively cutting the company's market value in half in a matter of days.

    Weiner soon turned the company's regularly scheduled all-hands meeting into one big pep talk, reminding employees that LinkedIn is still "the same company we were the day before our earnings announcement."

    The motivational speech and bonus giveaway are notable reminders that stock prices are more than just vanity metrics for prominent technology companies, despite the usual talking point that executives and employees try to ignore the fluctuations and stay "heads down."

    Employees who joined LinkedIn last year may now have stock options that are under water, which hurts LinkedIn's morale and ability to retain promising employees. 

    Likewise, potential new hires may look at the swooning stock and choose to work at one of the many billion-dollar startups out there that seem on the up-and-up, or publicly traded competitors like Facebook, whose stock is generally trending in the right direction. 

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